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July Game Sales Lowest Since 2006

  • July 2012 doesn't appear to have been too kind to the gaming industry. Figures published by the NDP group show dramatic slides in several key areas.

A report by the consumer market research NDP group noted that the month of July 2012 featured the lowest amount of game sales since October 2006. The $548.4 million in sales represented a 20% slide from July 2011.

Overall Dollar Sales

Total consumer spend (rentals, used sales, digital estimates included): $1.1 billion

  • Total retail sales: $548.4 million (-20%)
  • Non-PC hardware: $150.7 million (-32%)
  • Non-PC software: $260.7 million (-23%)
  • Total software: $278.2 million (-23%)
  • Accessories: $136.9 million (+8%)

Drops in profits range from 1/5 in total retail sales to nearly 1/3 in non-PC hardware.

NCAA Football 13 led the pack of most-sold video games during July, likely due to the limited number of new releases (it was the only new release even featured in the top 10).

Top 10 Games for July 2012

Title (Platforms) - Publisher

  1. NCAA Football 13 (X360, PS3) - Electronic Arts
  2. Lego Batman 2: DC Super Heroes (X360, PS3, Wii, Vita, 3DS, DS, PC) - WBIE
  3. The Amazing Spider-Man (Wii, X360, PS3, 3DS, DS) - Activision
  4. Just Dance 3 (Wii, X360, PS3) - Ubisoft
  5. Batman: Arkham City (X360, PS3, PC) - WBIE
  6. Call of Duty: Black Ops (X360, PS3, Wii, PC, DS, PC) - Activision
  7. Assassin's Creed: Revelations (X360, PS3, PC) - Ubisoft
  8. NBA 2K12 (X360, PS3, PS2, PSP, Wii, PC) - Take-Two
  9. Call of Duty: Modern Warfare 3 (X360, PS3, Wii, PC) - Activision
  10. Dead Island (X360, PS3, PC) - Deep Silver

Do any of these statistics surprise you? Leave your thoughts in the comments below!

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I guess July is usually a big month in gaming sales?

To the contrary; few big game releases are released, so the sales are actually low in the Summer. I buy older games anyway to save money, so I still have games to play. Many gamers get bored in the Summer, though.
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Yeah, virtually no games ever come out in the summer besides the normal B-titles like NCAA Football which has a reason to (upcoming football season). I personally buy most of my games in the summer, though, since there are usually great deals.

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